Mitsubishi Electric America, Cypress, Calif., hired D'Arcy Masius Benton & Bowles, Los Angeles, as agency of record for its corporate and mobile computing businesses. Finalists for the $2 million to 4 million account included LVL, Palo Alto, Calif., and Publicis Technology, San Francisco. Pile & Co., Boston, handled the review. Incumbent TBWA Chiat/Day, Venice, Calif., didn't participate in the review.
Gambrinus Co., San Antonio, is assigning the account for the recently acquired Pete's Brewing Co. brands to roster agency Puskar Gibbon Chapin, Dallas. Black Rocket, San Francisco, formerly handled. Puskar also gets Gambrinus' Shiner beer account, formerly handled by Fogarty, Klein & Partners, Houston. Meanwhile, Gambrinus is consolidating sales promo work for all its brand portfolio -- which includes Corona -- with Promotion Network, Dallas.
Copyright August 1998, Crain Communications Inc.