Val-Pak Direct Marketing Systems, Largo, Fla., to Fahlgren, Tampa, as the direct-mail company's first agency of record. Fahlgren will handle strategic planning and brand marketing, and develop TV and radio campaigns and sales and promotional collateral. Spending was not disclosed.
High Technology Solutions, San Diego, to Young Co., Santa Monica, Calif., to develop a brand campaign for the marketer of Internet kiosk technologies and other tech products...High-end appliance marketer Thermador, Huntington Beach, Calif., has split with Team One, El Segundo, on its $2 million print account.
HoneyBaked Ham Co., Cincinatti, hired Carmichael Lynch, Minneapolis, as agency of record without a review. Billings are $5 million to $10 million. The incumbent, Doe-Anderson, Louisville, Ky., retained media responsibilities. Carmichael Lynch will break a new HoneyBaked campaign in the fall.
Copyright August 1998, Crain Communications Inc.