Convenience store retailer Sheetz, Altoona, Pa.., to Ketchum Advertising from Kaiser Group, both Pittsburgh, for its $5 million account following a review. New ads are to break in the fourth quarter.
EarthLink, Pasadena, Calif., an independent service provider, to Mendelsohn/Zien, Los Angeles, for its less than $5 million account, from in house. Others in the review included BBDO West, also Los Angeles, Ground Zero, Santa Monica, Calif., and Team One Advertising, El Segundo.
Radisson Cable Beach Resort, Nassau, Bahamas, to Sandhaus Communications, Orlando, as first agency. Spending was estimated at $1.8 million.
Della Femina/Jeary & Partners, New York, has won the creative assignments for the $3 million MSG Metro channel account and creative for the Jos. A. Bank Clothier account. MSG Metro, a new unit of Cablevision's Rainbow Media, is a group of three side-by-side channels -- MSG Metro Guide, MSG Metro Learning and MSG Traffic & Weather. The Media Edge and MacDonald Media will handle MSG Metro's media buying. Horizon Media handles Jos. A. Bank's media.
Copyright September 1998, Crain Communications Inc.