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Account Action

Published on .

Cable & Wireless Caribbean & Atlantic and Cable & Wireless Caribbean Cellular to Fitzgerald & Co., Atlanta, for its up-to-$5 million account, from Greenstone Roberts, Orlando, which handled the assignment on a project basis. Plans include national and regional TV, radio and print ads in each market.

Bristol West Insurance, Hollywood, Fla., to Bates USA South, Miami, after a review; previous incumbent and contenders were undisclosed. Spending is expected to exceed $2 million.

Copyright October 1998, Crain Communications Inc.

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