Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Account Action

Published on .

Kaufman Footwear, Kitchener, Ontario, to Martin/Williams, Minneapolis, for creative and media after a review involving undisclosed agencies. Spending was are estimated at $5 million to $8 million.

Progress Software, Bedford, Mass., awarded its estimated $3 million to $5 million account to Harpell/Martins, Maynard, Mass. The other finalists were Bozell Worldwide, Mountain View, Calif. and Euro RSCG DSW Partners, Salt Lake City. Pile & Co., Boston, handled the review.

AirTouch Cellular as expected said it has chosen MediaCom, the media buying unit of Grey Advertising, as its national media buyer, replacing six agencies currently responsible for the task.

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: