Mirage Resorts, Las Vegas, has parted with Publicis & Hal Riney, San Francisco, after a 10-year relationship that included the recent $6 million campaign launching the Bellagio complex. Publicis will continue with Mirage for the launch in March of Beau Rivage, a new resort on the gulf coast of Mississippi.
St. Francis Yacht Club, San Francisco, to Grey Advertising, San Francisco, as first agency for AmericaOne, its America's Cup entry for the year 2000 race. Spending was not disclosed, but the assignment will include sponsorship drives.
Copyright October 1998, Crain Communications Inc.