Account Action

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Seagram Chateau & Estate Wines Co., Napa, Calif., to Butler, Shine & Stern, Sausalito, from Odiorne Wilde Narraway & Partners, San Francisco, for its multimillion-dollar account

Bicycle superstore retailer Bikes USA, Alexandria, Va., to Paradigm Communications, Tampa, Fla., from Bomstein Advertising, Alexandria, Va., for its $2.5 million advertising account. Also in the review: West Vaughn, Raleigh, N.C., and Fiddler Group, Washington. New ads break in late November in spot markets.

Copyright November 1998, Crain Communications Inc.

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