Account action

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HomeShark, San Francisco, an online discount mortgage broker, to Citron Haligman Bedecarre as first agency for its national TV, radio, magazine and newspaper account, estimated to range between $10 million and $20 million. Lot 21 is the new media agency.

New England Journal of Medicine, Waltham, Mass., to Warwick Baker O'Neill, New York, from in-house for its global account.

Copyright December 1998, Crain Communications Inc.

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