Equity Trading's Equitytrading.com, New York, to Furman Roth to develop a $1 million print, radio and TV campaign for the new online trading company.
Metro Atlanta Super Bowl XXXIV Host Committee to Ketchum, Atlanta, to handle media and community relations, collateral, and corporate sponsorships.
Mad Dogs & Englishmen, New York, has been tapped for three new assignments. It will create ads for Time Warner Cable, beauty service provider Vanishing Point and financial newspaper The Daily Deal.
Doner, Detroit, resigned the Detroit Medical Center account due to the client's ``well-publicized financial difficulties.'' Financial stress has led the hospital to cut back its marketing budget, the agency said. Spending was undisclosed.
Copyright May 1999, Crain Communications Inc.