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Account action

Published on .

Toys "R" Us, Paramus, N.J., announced May 10 it had selected Chicago-based Leo Burnett USA and sister company Starcom USA to handle its $50 million account, as expected. Kaplan Thaler Group and Quantum Media International, both New York, previously handled.

Destination Films, Los Angeles, a new film production company started last October by former film executives from Orion Pictures and DreamWorks, is looking for an agency to handle media. The company says it plans on producing 20 films a year.

Audible Inc., Wayne, N.J., a Web-based audio programming retailer, to Goldberg Moser O'Neill, San Francisco, first agency for its $6 million to $10 million account.

Copyright May 1999, Crain Communications Inc.

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