Account Action

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Schwarzkopf & Dep, the North American division of German consumer goods marketer Henkel, assigned media planning and buying for the U.S. and Canada to Carat, Los Angeles. Spending was not disclosed. The account includes personal care brands such as LA Looks and Dep and the summer introduction of Fa, a body wash. Also pitching the account were incumbent Western Initiative Media Worldwide and DDB Worldwide. Creative remains at DDB.

Security products marketer SecureAlert, Knoxville, Tenn., awarded its direct marketing account to Wickersham Hunt Schwanter, Boston. Spending was not disclosed.

Copyright August 1999, Crain Communications Inc.

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