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Account Action

Published on .

Golf club marketer Adams Golf, Plano, Texas, assigned creative work to True North Communications unit Temerlin McClain, Irving, Texas, from r/d/fox, San Francisco, following a review. The other contenders were not identified. Adams spent about $2 million on advertising last year, according to Competitive Media Reporting. Carat ICG will continue to handle media planning and buying.

The Los Angeles Avengers, an expansion team in the Arena Football League, to Mendelsohn/Zien, Los Angeles, as its first agency. Spending was not disclosed.

Philips Consumer Electronics to Tyee Media, Portland, Ore., for direct response media buying, from Williams Worldwide, Santa Monica, Calif. Tyee Group already handles direct response TV creative for Philips. Spending was not disclosed.

Online auto-financing service PeopleFirst.com, San Diego, to SF Interactive, San Francisco, as interactive agency. Spending was not disclosed.

Copyright August 1999, Crain Communications Inc.

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