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Account Action

Published on .

Americangreetings.com, Cleveland, to Grey Advertising, New York, to handle an estimated $15 million branding assignment for the greeting card Web site. BBDO West, San Francisco, was the other finalist.

Macromedia's Shockwave.com, San Francisco, to SF Interactive over Lot21, both San Francisco, as first interactive agency on the multimillion-dollar account. SF Interactive will develop an online branding campaign breaking this fall to promote Shockwave.com, a consumer entertainment site.

Copyright August 1999, Crain Communications Inc.

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