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Account Action

Published on .

Supermarket chain Safeway, Pleasanton, Calif., to the NSA Media unit of Newspaper Services of America, Naperville, Ill., for U.S. print media planning and buying, from American Communications Group, Los Angeles. Spending is said to approach $100 million a year. News Services is a unit of Interpublic Group of Cos. Safeway earlier moved spot TV and radio planning and buying to J. Walter Thompson USA, Detroit, from Interpublic units Western Initiative Media Worldwide, West Hollywood, Calif., and McCann-Erickson, San Francisco.

Acer America Corp., San Jose, Calif., named API Communications, Fremont, Calif., from Weber Harris Witt, San Francisco, for its $6 million-plus advertising and PR account, which includes Acer's commercial and home product lines.

Copyright October 1999, Crain Communications Inc.

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