Account action

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Guild.com, Madison, Wis., a Web site specializing in fine arts and crafts, to Publicis & Hal Riney, San Francisco, for its $15 million account. There was no formal review. Lindsey, Stone & Briggs, Madison, previously handled guild.com on a project basis. Organic Online, San Francisco, will handle interactive advertising.

Copyright November 1999, Crain Communications Inc.

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