Hudson's Bay Co., Toronto, to Wolf Group as first agency of record for The Bay, its retail division with 100 stores in Canada. The account had been handled by several agencies on a project basis. The Institute of Canadian Advertising assisted in the review, which also included BBDO, Communique and MacLaren McCann.
CreSenda Wireless, Los Angeles, to FCB Worldwide as its agency of record. This summer CreSenda launches its Wireless Professional Series in 20 major markets, with a national rollout planned for early fall.
Red Wing Shoe Co., Red Wing, Minn., to Gabriel Diericks Radzidlo, Minneapolis, to handle its Vasque line of hiking footwear. The agency will handle print advertising and collateral efforts.
Copyright May 2000, Crain Communications Inc.