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GameWorks, Los Angeles, to Asher & Partners to handle media planning and buying for the company's summer promotion in 10 cities. GameWorks is a creation of DreamWorks SKG, Sega and Universal Studios, offering on-location entertainment via a restaurant and bar surrounded by interactive games and attractions. The summer campaign will include outdoor, print and radio.

BoRics, Windsor, Ontario, to Berline Group, Bloomfield Hills, Mich., as agency of record for the franchiser of hair salons in the U.S. and Canada. Berline had been doing creative and media buying for the client on a project basis for more than a year.

Copyright June 2000, Crain Communications Inc.

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