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Bali Co., Winston-Salem, N.C., to Shahid & Co., New York, as agency of record for its Bali, Barelythere and Wonderbra intimate apparel brands. Sara Lee split with TBWA/Chiat/Day last month. The Bali brands spent a combined $8 million in 1999, according to Competitive Media Reporting.

L'Oreal USA, New York, added LaMicela to the roster of agencies handling its L'Oreal brand. The agency will handle print campaigns for Casting ColorSpa for Men, Feria for Men, Gray Chic and L'Oreal Feria, as well as other projects in development.

Copyright September 2000, Crain Communications Inc.

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