Account action

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Cingular Wireless, Atlanta, to the Vidal Partnership, New York, as agency of record for its $5 million-plus Hispanic account. Cingular Communications, parent of Cingular Wireless, was formed by the recent merger of SBC Communications and BellSouth Corp. Estimated ad budget for Cingular Communications, handled by BBDO Worldwide, Atlanta and New York, is $200 million.

FedEx Corp., Atlanta, to Digitas, Boston, for interactive advertising. The Web marketing campaign will work in tandem with the telemarketing and direct mail campaigns Digitas already has created for FedEx.

Copyright November 2000, Crain Communications Inc.

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