GMAC Commercial Mortgage
, a subsidiary of General Motors' financial arm, tapped Image Refinery Productions, South Hampton, Pa., as its first interactive agency of record. The account is worth an estimated $1 million annually. The shop had been working for the client for about 18 months on a project basis, said Andrew Sullivan, CEO of the agency. It developed, designed and maintains the site at www.gmaccm.com, plus handles intranet work.
Copyright October 1998, Crain Communications Inc.