ACCOUNT ACTION

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Florists' Transworld Delivery, Southfield, Mich., has four agencies left in its $35 million review after DDB Needham Worldwide, Chicago, dropped out. The agencies that remain are Campbell Mithun Esty, Minneapolis; J. Walter Thompson USA, New York and Detroit; and Bates USA and Grey Advertising, both New York. Incumbent D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., isn't a finalist.

Boston Beer Co., Boston, will review agencies to handle a new TV ad assignment for its Samuel Adams Boston Lager brand.

Ciba-Geigy Corp., Ardsley, N.Y., to Grey Advertising, New York, from Angotti, Thomas, Hedge for its $15 million Maalox antacids account. Blue Cross & Blue Shield Association, Chicago, to Foote, Cone & Belding from Tassani & Paglia for its $13 million account.

Anheuser-Busch European Trade, London, to BMP DDB Needham from DMB&B as U.K. agency of record for the $12.9 million Budweiser and Michelob beer business.

Bristol-Myers Squibb, Uxbridge, England, to Grey London from DDB Needham for its $7.9 million pan-European Clairol hair coloring account.

Wolfgang Puck Food Co., Santa Monica, Calif., to Kresser Stein Robaire for its estimated $3 million to $5 million account. The company previously used a number of agencies on a project basis.Vicorp Restaurants' Village Inn Restaurants, Denver, to Sterling-Rice Group, Boulder, Colo., from Henry Gill Advertising, Denver, for its estimated $3 million account.

Kaiser Permanente, Denver, to Martin/Williams, Minneapolis, as first agency for the estimated $2 million account for the health insurer's Colorado and Kansas City regions.

MEDIA MOVES

International Data Group's PC World will produce and jointly sell with Forbes a special section on "electronic commerce" running in both magazines in the third quarter, the first move in what could be a longer-term alliance.Dow Jones & Co. said it acquired majority ownership of IDD Enterprises, publisher of Investment Dealers Digest and 16 other financial publications as well as a provider of electronic databases and software consulting services. IDD will continue to operate independently while the two units explore online ventures and software for electronic ventures.El Diario/La Prensa has been purchased by Latin Communications Group, an investment group that includes Time Warner and its HBO subsidiary. The new owners said they hope to use the platform to expand into other Spanish-language media, including TV. Executives familiar with the deal said the group paid "in excess of $10 million" for an 80% stake in the Spanish-language New York daily. Edward Huguez to the new post of VP-new media and interactive programming at DirecTV, Los Angeles, from VP-programming acquisition. He will oversee interactive and data services.

Dan Stone to senior VP-market development for international sales for Turner Broadcasting Sales, New York. He remains senior VP-client and market development. Also, Andrew Goldman to manager of international sales from account executive for Turner Entertainment Networks sales.

COMINGS & GOINGS

James A. Cannavino, senior VP-strategy and development at IBM Corp., Armonk, N.Y., is retiring effective March 31. Mr. Cannavino, once considered a possible candidate for CEO, joined IBM in 1963 and ran the personal-computer business for years.

Frank Parrish, 48, to president-CEO, Ogilvy & Mather Direct, North America, New York, from chairman-CEO, Parrish Wickersham & Partners, Boston. O&M Direct Chairman-CEO Rod Wright will retain the chairman title.Larry Snoddon to vice chairman, Young & Rubicam, New York, from president-CEO at Y&R's sister public relations company, Burson-Marsteller, starting May 1. Also, Tom Bell will replace Mr. Snoddon, returning to Burson after one year as vice chairman at Gulfstream Aerospace Corp., Savanna, Ga. Also, Burson Chairman Jim Lindheim has announced his resignation, and founder Harold Burson will return to the chairman post.

Philip L. Juliano to managing director-exec VP for DMB&B's Clarion Business Communications, Greenwich, Conn., from president of Genova Hartwick Juliano.

Howard Mann, 48, to CEO of frozen food conglomerate McCain Foods, Toronto, from managing director-food products division, Ranks Hovis McDougall, London. He succeeds McCain brothers Wallace, 67, and Harrison, 64, former co-CEOs now embroiled in a court dispute.

FOR THE RECORD

MCI Communications Corp. last week broke two 30-second network TV spots introducing Friends & Family Worldwide, its new international long-distance discount product. The "Planet MCI" spot, from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, was filmed inside an airplane hangar to illustrate MCI's huge reach. MCI's new service offers 20% discounts on calls anywhere in the world plus 25% savings on calls to a circle of up to 20 people overseas; it updates MCI's Friends Around the World service, introduced Nov. 1, 1993.Thomas J. Lipton Co. is using actor Tom Selleck in a new $9.4 million Lipton Yellow Label tea TV campaign by J. Walter Thompson Co., Milan. Lipton's hot tea spot is running in France, Italy and Belgium, and a companion ice tea spot will break later this year in France, Italy, Belgium and Austria.Kirshenbaum & Bond, New York, has been renamed Kirshenbaum/Bond/Partners as part of a management restructuring. Rosemarie Ryan returns as managing partner and president from director of planning for Angotti, Thomas, Hedge. Ms. Ryan replaces Jon Bond who has been named CEO. Richard Kirshenbaum moves from executive creative director to founder-chief creative officer.

The U.S. Justice Department's antitrust chief warned regional Bells and national long distance companies that deregulation of local telephone monopolies will be slow in coming without national telecommunications legislation. Without such action, local telephone monopolies would have to seek state-by-state approval from the Justice Department and a federal judge.Home Depot has stopped handling marketing for the Olympic Brick program (AA, Feb. 20), with the Atlanta Committee for the Olympic Games taking over. After disappointing initial sales, the program is being relaunched with a $2 million TV and print advertising and direct mail campaign. Robinson, Yesawich & Pepperdine, Orlando, Fla., created the new effort. The new marketing effort is headed by the committee's Dick Yarbrough, managing director of communications, and Scott Anderson, managing director of Games services.

International Computers is running its first U.S. ad campaign for TeamWARE, a business software line for groups of workers. Ads from CKS Partners, Cupertino, Calif., are running in Business Week, InfoWorld and PC Week.

Amtrak will offer a 12% commission to travel agencies that sell Amtrak's All Aboard America regional trips and Great American Vacations travel packages from March 15 through May 15. Amtrak will throw in an extra 3% commission to agencies that have demonstrated a 5% increase in sales of All Aboard America fares from March, April or May 1994 to comparable months in 1995.

Sam's Club is conducting a test in Atlanta of Sam's Shopping Network, an electronic catalog system that enables shoppers to order merchandise via a touch-screen kiosk. The products, priced up to $20,000 and usually not available in the stores, will be delivered directly to the consumer's home or office.

Barnhart Advertising, Marketing & Public Relations, Denver, has closed its doors after 25 years in business. The agency collapsed a week after former owner and uranium mogul Oren Benton's Concord Group filed for Chapter 11 bankruptcy protection. It was then revealed that Mr. Benton's nephew, David Becker, had bought the agency last fall. Concerned about the agency's credibility, key employees and clients left. Barnhart had 1993 billings of $32 million, with clients including the Rocky Mountain News and the Colorado Rockies baseball team.Manny Fingerhut, 80, founder of catalog company Fingerhut Corp., died Feb. 23 in St. Louis Park, Minn. Mr. Fingerhut started the company with his brother, William, in 1948. He stepped down as president in 1970 and retired as chairman in 1978.Robert J. Koretz, 90, retired senior VP and board member of Foote, Cone & Belding Communications, died last week in Lake Forest, Ill. Serving as the agency's first creative director in 1943, Mr. Koretz collaborated with a Hallmark Cards executive to creative the famous tagline, "When you care enough to send the very best." He was responsible also for Toni Home Permanent's "Which twin has the Toni?"

Church Dwight & Co. substantiated its claim to the absorbency of Arm & Hammer Deodorant & Antiperspirant to the National Advertising Division of the Council of Better Business Bureaus. Procter & Gamble Co. and Carter-Wallace challenged the ad, from Partners & Shevack, New York.Martyn Turner, former chief executive of Ogilvy & Mather New Zealand, Auckland, was awarded $425,000 by the Employment Court for wrongful dismissal, but O&M says it may appeal. O&M dropped Mr. Turner in 1992 and paid him $325,000 as compensation.

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