Account actions

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Internet shopping site Dash.com is contacting agencies about its $2 million-plus account. Invited to pitch: Deutsch; DiNoto Lee; Hampel/Stefanides; Kirshenbaum Bond & Partners; and Mad Dogs & Englishmen, all New York, as well as the Martin Agency, Richmond, Va. Dash.com announced the beta release of its service Aug. 16.

Drugstore.com, Bellevue, Wash., to Fallon McElligott, Minneapolis, for its estimated $20 million to $30 million account. McCann-Erickson Worldwide, Seattle, previously handled the business on a project basis.

Sunglasses marketer Oakley, Foothill Ranch, Calif., to Vitro-Robertson, San Diego, as first agency for its $4 million-to-$5 million accocunt, from in-house. VitroRobertson's first campaign for Oakley will break in Fall. Foote, Cone & Belding and Goldberg Moser O'Neill, both San Francisco, were contenders in the review.

Roxy.com, Marlborough, Mass., an on-line DirecTV systems marketer, today announced they've narrowed the agency search for their named three finalists for its estimated $10 million-to-$15 million advertising account to three: CGN, Boston, and New York's Gotham and Hanft Bryne Raboy & Partners. Pile & Co., Boston, is managing the review. The final agency will be selected next month.

Copyright August 1999, Crain Communications Inc.

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