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Internet shopping site is contacting agencies about its $2 million-plus account. Invited to pitch: Deutsch; DiNoto Lee; Hampel/Stefanides; Kirshenbaum Bond & Partners; and Mad Dogs & Englishmen, all New York, as well as the Martin Agency, Richmond, Va. announced the beta release of its service Aug. 16., Bellevue, Wash., to Fallon McElligott, Minneapolis, for its estimated $20 million to $30 million account. McCann-Erickson Worldwide, Seattle, previously handled the business on a project basis.

Sunglasses marketer Oakley, Foothill Ranch, Calif., to Vitro-Robertson, San Diego, as first agency for its $4 million-to-$5 million accocunt, from in-house. VitroRobertson's first campaign for Oakley will break in Fall. Foote, Cone & Belding and Goldberg Moser O'Neill, both San Francisco, were contenders in the review., Marlborough, Mass., an on-line DirecTV systems marketer, today announced they've narrowed the agency search for their named three finalists for its estimated $10 million-to-$15 million advertising account to three: CGN, Boston, and New York's Gotham and Hanft Bryne Raboy & Partners. Pile & Co., Boston, is managing the review. The final agency will be selected next month.

Copyright August 1999, Crain Communications Inc.

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