Drugstore.com, Bellevue, Wash., to Fallon McElligott, Minneapolis, for its estimated $20 million to $30 million account. McCann-Erickson Worldwide, Seattle, previously handled the business on a project basis.
Sunglasses marketer Oakley, Foothill Ranch, Calif., to Vitro-Robertson, San Diego, as first agency for its $4 million-to-$5 million accocunt, from in-house. VitroRobertson's first campaign for Oakley will break in Fall. Foote, Cone & Belding and Goldberg Moser O'Neill, both San Francisco, were contenders in the review.
Roxy.com, Marlborough, Mass., an on-line DirecTV systems marketer, today announced they've narrowed the agency search for their named three finalists for its estimated $10 million-to-$15 million advertising account to three: CGN, Boston, and New York's Gotham and Hanft Bryne Raboy & Partners. Pile & Co., Boston, is managing the review. The final agency will be selected next month.
Copyright August 1999, Crain Communications Inc.