The Arizona Department of Health Services
has awarded Riester Corp., Phoenix, a $5.5 million contract to manage a statewide media campaign aimed at reducing tobacco use. The one-year contract calls for the agency to create advertising and marketing campaigns aimed at children, teens and pregnant women. The state has the option to renew the contract for four more years. Funds for the program are coming from a 40-cent-a-pack tax on cigarettes approved by Arizona voters last year. That levy, proposed by a coalition of hospitals and health care organizations, is on top of the existing 18-cent tax. Riester is subcontracting with Hanson, Moser & Associates for public relations services and the Phoenix office of Montemayor y Asociados for the Hispanic market. The contract is the second-largest in state government, exceeded only by the $8.2 million pact of E.B. Lane and Associates for the Arizona Lottery.
Sun Co., Philadelphia, to Weightman Group from Angotti, Thomas, Hedge, New York, for the service station chain's estimated $10 million account.
The Cruise Line International Association, New York, has named Harris Drury Cohen, Fort Lauderdale, and Kirshenbaum Bond & Partners, New York, as finalists for its first-ever marketing account. The business, which will target travelers who have never cruised, is estimated at $10 million. A final decision is due in February.