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Account activity

Published on .

LC Electronics, maker of Zenith and Goldstar products, is expected to name D'Arcy Masius Benton & Bowles, New York, to handle a $25 million global corporate branding campaign.

Nortra, Norway's state tourism marketer, named Leo Burnett Co. lead agency for its national and global business, billing $18 million annually. Nortra will continue working with local agencies in such target markets as Germany and Sweden, and Burnett will handle a central global marketing strategy.

Kirin USA, Los Angeles, has put its $3 million account into review. Lord Dentsu, New York, had handled previously.

Andrew Jergens Co., Cincinnati, is shopping for a second agency for two new-product assignments. Company executives wouldn't comment but are said to be talking with Gotham, Lotas Minard Patton McIver, and FCB/Leber Katz, all New York.

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