Woolworth Corp. to Bates USA, New York, for the $4 million to $6 million Kinney Shoes account, previously at Arnold Fortuna Lawner & Cabot, Boston. Bates also handles Woolworth's Foot Locker account. Separately, Bates' Irvine, Calif., office won media buying duties from Orion Pictures, worth about $20 million in billings, previously at J. Walter Thompson USA, Los Angeles.
Wrangler Jeans, Greensboro, N.C., to Dieste & Partners, San Antonio, from Ornelas & Associates, San Antonio, for its $2 million-plus Hispanic marketing account. Martin Agency, Richmond, Va., handles the general market account.
PGA Tour Partners, Jacksonville, Fla., a promotional club for fans of the PGA tour, has awarded an estimated $2.5 million direct response project to Duffy & Shanley, Providence, R.I.
Canadian telecom company Unitel Communications to MacLaren McCann from Ogilvy & Mather, both Toronto, for its estimated $20 million Canadian account. Unitel also moved media and direct marketing to Young & Rubicam from O&M.