Account activity

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L.L. Bean, Freeport, Me., named Nichols/Lavoie, Portland, as agency for the cataloger's retail division, from Holt, Hughes, Stamell, Portland.

Esselte Corp., Garden City, N.Y., a marketer of office and school supplies, to McAdams, Richman & Ong, Bala Cynwyd, Pa., as first agency of record for its $3 million account.

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