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Argentaria Spanish banking group to Bassat Ogilvy & Mather, Madrid, for a $17 million ad campaign supporting third stage of privatization campaign; Basatt handled the first two stages of Argentaria's flotation.

Cone Communications, Boston,has been named the first public relations agency of record for Strategic Interactive Group, the interactive division of Boston direct marketing shop Bronner Slosberg Humphrey.

Mattel, licensee for Walt Disney Co.'s Mighty Ducks action figures, board games and accessories, to Foote, Cone & Belding, Los Angeles, for a $3 million campaign slated for the fourth quarter.

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