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Account activity

Published on .

Menzel Nolte, Hamburg, Germany, has notified BMW that it will resign the $57 million German advertising account when the contract ends at the end of the year. Menzel Nolte executives say a recent German TV campaign for the BMW Series 3, which was created in-house using a film production company, hurt BMW's image. No news yet on a review.

Digital Equipment Corp.'s Systems business unit, Maynard, Mass., to Hill, Holliday Direct, Boston, for its estimated $5 million-$8 million direct marketing account.

Copyright January 1996 Crain Communications Inc.

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