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Account activity

Published on .

Driver's Mart, Grand Rapids, Mich., a new company formed to operate used-car superstores, named three finalists for its planned $40 million ad account: Cliff Freeman & Partners, New York, and Carmichael Lynch and Campbell Mithun Esty, both Minneapolis.

Young & Rubicam, Miami, has been named as the first agency for the consumer and trade account for Turner International's CNN en Espanol cable product scheduled for launch in first quarter 1997 in Latin America.

Copyright January 1996 Crain Communications Inc.

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