Account activity

Published on .

Denny's, Spartanburg, S.C., named Siboney USA, Dallas, for Spanish-language advertising and marketing. Its first Hispanic ad campaign is expected to be introduced in the fall.

Royal Caribbean Cruise Lines, Miami, to WestWayne Advertising, Tampa, as first agency for European advertising and collateral for international trade.

Molson Breweries has dropped Vickers & Benson, Toronto, from its Molson Dry ad account in Canada. It is considering whether to assign the brand to one of its other agencies, including MacLaren McCann and BBDO, both of Toronto, or to give it to the brand's creative team, which just left V&B.

Cruise Line International Association, New York, to Harris Drury Cohen, Fort Lauderdale, Fla., for its new $10 million to $15 million ad account.

Copyright January 1996 Crain Communications Inc.

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