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FitzGerald Communications, Cambridge, Mass., a high-technology communications agency, has added two new clients: Software marketers Open Environment Corp., Boston, and Visix Software, Reston, Va.

GOYA Foods, Secaucus, N.J. named Lopez Negrete Communications, Houston, its Hispanic ad agency of record. It plans to target consumers of Mexican descent in Texas and California markets with TV, radio, outdoor and in-store marketing beginning in August.

Copyright January 1996 Crain Communications Inc.

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