Bristol-Myers Squibb to Wells Rich Greene BDDP, New York, for its Mead Johnson Adult Consumer Group, including nutrition supplement Boost and Theragran vitamins. Billings are $10 million to $15 million; Bozell Worldwide, New York, picks up Sustacal and Enfamil Next step weith combined billings of $17 million. The products were formerly at J. Walter Thompson USA, Chicago.
DK Publishing, New York, to Lois/EJL, New York, for a new $5 million assignment to advertise its line of illustrated books, videos and CD-ROMs.
Schwebel Baking Co., Youngstown, Ohio, to MARC & Co., Pittsburgh, from Griswold-Eshleman Co., Cleveland.
Copyright January 1996 Crain Communications Inc.