Account activity

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Health Systems International's Health Net and QualMed health maintenance organizations to Dailey & Associates, Los Angeles, for their combined $20 million account, from Rogge Effler & Partners, Los Angeles.

McKesson Corp. to Fraser/Young, Santa Monica, Calif., for its $2 million to $3 million commercial water products advertising; consumer remains at Team One Advertising, El Segundo.

Macromedia, provider of cross platform software tools for graphics, multimedia and Web publishing, to Wunderman Cato Johnson, San Francisco, as its first direct marketing agency. Elliott/Dickens, San Jose, Calif., continues as agency of record.

Copyright January 1996 Crain Communications Inc.

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