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Bristol-Myers Squibb's Clairol Hydrience, a new hair color product, to Wells Rich Greene BDDP, New York. Billings for 1997 are estimated at $12 million.

Massachusetts Department of Public Health's Tobacco Control Program will review its $16 million ad account, now at Houston Herstek Favat, Boston. That three-year contract ends Aug. 31. A request for proposals will be distributed by late June.

Copyright January 1996 Crain Communications Inc.

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