Account activity

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Benevia, a division of Monsanto Corp., consolidated $60 million in worldwide advertising for Equal, Nutrasweet and Canderel sweeteners at Ogilvy & Mather and Young & Rubicam. O&M adds Canada, Italy, Latin America and Asia/Pacific to its U.S. responsibilities, while Y&R adds the rest of Europe to its account in France.

NordicTrack's Retail Stores Division to W.B. Doner & Company, Baltimore, for its $5 million account, from Market Resource Inc., Hanover, Mass. Doner will develop print, radio and outdoor advertising for NordicTrack's 300-plus stores, kiosks and factory direct sites in the U.S. and Canada.

Goldwin Golf, Carlsbad, Calif., to Foote, Cone & Belding, San Francisco, for its $6 million account, its first agency. The company was founded by two former employees of Callaway Golf Co.

The six finalists for the $3 million Avery Denison account are Asher/Gould Advertising, Fotouhi Alonso, and Highway One Communications, all Los Angeles; Fattal/Collins, Marina del Rey;Kovel/Kresser & Partners, Santa Monica, and Bozell SMS, Costa Mesa, Calif.Avery Denison, Diamond Bar, Calif., which previously used a number of smaller shops, is looking for an agency to handle its North American office products division.

On Ice, producers of the Ice Capades, has awarded its advertising account to Frankfurt Balkind Partners, Los Angeles. Billings weren't disclosed. A multimedia push for Ice Capades' fall presentation of "The Magic of MGM-The Lion Roars," sponsored by Tyson Foods, launches in September.

The Los Angeles County Department of Health Services to Grey Los Angeles for its $1.5 million childhood immunization advertising campaign, its first agency.

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