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Account activity

Published on .

EvansGroup, Seattle, said it resigned the $10 million Northwest Ford Dealers Advertising Association account, citing "pressure from Ford Motor Co. to consolidate Ford brand and dealer advertising with a single agency nationally."

Software 2000, Hyannis, Mass., to Leonard/Monahan, Providence, R.I., for creative. The marketer of financial and human resource software will continue to use Freeman Associates, Welleseley, Mass., for media.

Copyright January 1996 Crain Communications Inc.

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