Account activity

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American Honda Motor Co. has dropped Dentsu-owned Rogge Effler & Partners, Los Angeles, from the $120 million Acura review.

SBC Communications, San Antonio, Texas, as expected, named GSD&M, Austin, for its estimated $70 million account for nationwide wireless communications operations. The agency will develop ads for Southwestern Bell Mobile Systems and Cellular One brands. Separately, SBC has narrowed a review for its long-distance business to three agencies: D'Arcy Masius Benton & Bowles, St. Louis; Goodby, Silverstein & Partners, San Francisco; and Ammirati Puris Lintas, New York. DMB&B is agency of record for Southwestern Bell Telephone Co.

Etonic, Brockton, Mass., athletic shoe marketer, consolidated its ad accounts at Greenberg Seronick & Partners, Boston, which has the golf shoe division. Other work on the estimated $3 million to $5 million accounts had been handled on a project basis.

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