Account activity

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Microsoft Corp., Redmond, Wash., to Cohn & Wells, San Francisco, for its $10 million-plus business direct marketing account. Anderson & Lembke surrendered the direct account in February but still handles product and interactive advertising.

Farmacias Benavides, Monterrey, Mexico, to Montemayor y Asociados, San Antonio, from project work, for the pharmacy chain's Mexican advertising effort. Montemayor also picked up U.S. Hispanic public relations efforts for Continental Airlines, Houston. Continental's U.S. Hispanic advertising account remains with del Rivero Messianu Advertising, Coral Gables, Fla.

Copyright January 1996 Crain Communications Inc.

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