Kraft Foods, Northfield, Ill., moved Kraft mayonnaise to J. Walter Thompson Co., New York, from Leo Burnett USA, Chicago. JWT handles the successful $25 million effort for Miracle Whip featuring a Sam Spade-type character; Kraft's mayonnaise, by comparison, billed only $1 million last year, according to Competitive Media Reporting. Kraft said the account was moved after a creative review.
State of New Jersey Department of Transportation, Trenton, N.J., to the Lunar Group, Whippany, from Wenzel & Co., Pennington, for its $1.6 million advertising and public relations account. The contract covers a two-year period.
The Australian Tourism Commission expects to make a decision next week on an agency to handle its $60 million worldwide ad account. On the list are three incumbents: D'Arcy Masius Benton & Bowles/Weeks Morris Osborn (U.S. and Europe), which has just won the Sydney 2000 Olympic Games business; McCann-Erickson (Japan); J. Walter Thompson Co. (Asia), plus newcomer Young & Rubicam, all with offices in Sydney.