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Account activity

Published on .

Garelick Farms, Franklin, Mass., to Leonard/Monahan, Providence, R.I., from Harcomm Associates, Cambridge, Mass., for its estimated $2 million to $4 million dairy products account. A Garelick spokesman said the change was not related to an earlier ad war between Garelick and rival H.P. Hood Inc., which wound up in court; each accused the other of using additives in their milk.

Kraft Foods, Northfield, Ill., moved Kraft mayonnaise to J. Walter Thompson Co., New York, from Leo Burnett USA, Chicago. JWT handles the successful $25 million effort for Miracle Whip featuring a Sam Spade-type character; Kraft's mayonnaise, by comparison, billed only $1 million last year, according to Competitive Media Reporting. Kraft said the account was moved after a creative review.

State of New Jersey Department of Transportation, Trenton, N.J., to the Lunar Group, Whippany, from Wenzel & Co., Pennington, for its $1.6 million advertising and public relations account. The contract covers a two-year period.

The Australian Tourism Commission expects to make a decision next week on an agency to handle its $60 million worldwide ad account. On the list are three incumbents: D'Arcy Masius Benton & Bowles/Weeks Morris Osborn (U.S. and Europe), which has just won the Sydney 2000 Olympic Games business; McCann-Erickson (Japan); J. Walter Thompson Co. (Asia), plus newcomer Young & Rubicam, all with offices in Sydney.

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