Account activity

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Sears, Roebuck & Co. named Young & Rubicam, New York, to handle advertising for a newly organized division, the Home Services group, offering repair and installation services for home goods such as appliances, roofing, siding and windows. Sears spent $19 million advertising home improvement services in '95, according to Competitive Media Reporting.

Casio Computer Co.'s Phone-Mate, Torrance, Calif., to Marketing And, Culver City, Calif., for its ad, promotion and collateral account, formerly split among multiple agencies.

Copyright January 1996 Crain Communications Inc.

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