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Account activity

Published on .

The Wall Street Journal said it has switched its $10 million circulation marketing account to Hill, Holliday, Connors, Cosmopulos, Boston, from J. Walter Thompson USA, New York.

Finagle-A-Bagel, Boston, to Encompass Communications, Boston, as first agency of record.

American Petroleum Institute, Washington, to GSD&M, Austin, Texas, for a new image campaign that could bill $60 million. Young & Rubicam, New York, was the other finalist.

Copyright January 1996 Crain Communications Inc.

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