Bates USA, New York, retained the $10 million-to-$20 million Joint Recruiting Advertising Program account of the U.S. military, after a review that was narrowed to Bates, W.B. Doner & Co., Baltimore, and Ogilvy & Mather Worldwide, Chicago.
Great Brands of Europe, Greenwich, Conn., to Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, for its $15 million Evian account, previously handled by TBWA Chiat/Day, New York.
The U.S. Marine Corps, Arlington, Va., renewed J. Walter Thompson USA, Atlanta, as the agency on its $15 million account after a mandatory review.
Friendly Ice Cream, Wilbraham, Mass., has chosen as finalists for its $15 million account Jerry & Ketchum and Margeotes/Fertitta & Partners, both New York; Leap Partnership, Chicago; and Harris Drury Cohen, Fort Lauderdale, Fla. Previous agency is Elkman Advertising, Bala-Cynwyd, Pa.
Copyright January 1996 Crain Communications Inc.