Account activity

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GenRad, Concord, Mass., to Poppe Tyson, New York, as first agency for its estimated $1 million account. Poppe was chosen over Allen & Gerritsen, Watertown, Mass., and Anderson & Lembke, New York.

Calef's Country Store, Barrington, N.H., to G.M. Filias Advertising, Portsmouth, N.H., from in-house for creative only. Budget wasn't disclosed.

Copyright October 1996, Crain Communications Inc.

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