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Account activity

Published on .

Macromedia Inc., San Francisco, is moving the software marketer's $3 million-to-$5 million account to Dahlin Smith White, Salt Lake City, after a review. Elliott/Dickens, San Jose, formerly handled.

AST Research, Irvine, Calif., picked agencies in the PC marketer's $15 million-to-$20 million review: Anderson & Lembke, San Francisco; Bozell/Salvati Montgomery Sakoda, Costa Mesa; FCB Technology, San Francisco; TBWA Chiat/Day, Venice; and Kovel/Kresser, incumbent Rogge Effler & Partners and Rubin Postaer & Associates, all Santa Monica.

Incumbent Dailey & Associates, Los Angeles, dropped out of Great Western Bank's $20 million account review. Great Western is expected to narrow its list by the middle of the week.

Exeter (N.H.) Hospital to Partners & Simons, Boston, to promote the hospital's health and fitness center. Billings are expected to be less than $1 million.

Sybase Inc., Emeryville, Calif., is talking with agencies about the software marketer's $10 million account, now at Dahlin Smith White.

Copyright November 1996, Crain Communications Inc.

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