The Account Planning Group of the United States, a group for executives in the discipline of account planning, opened a Web site at http://www.apgus.org
. The site, housed by Winkler McManus Advertising, San Francisco, is designed to show, among other things, how account planning works with the creative process. The site will sell sponsorships for $120 per year to companies such as market researchers, headhunters and focus group recruiters.
Copyright August 1996 Crain Communications Inc.