Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Account planners hit Web

Published on .

The Account Planning Group of the United States, a group for executives in the discipline of account planning, opened a Web site at http://www.apgus.org. The site, housed by Winkler McManus Advertising, San Francisco, is designed to show, among other things, how account planning works with the creative process. The site will sell sponsorships for $120 per year to companies such as market researchers, headhunters and focus group recruiters.

Copyright August 1996 Crain Communications Inc.

Most Popular
In this article: