Accrue Software, an online business analysis software and services company, and Web ad network DoubleClick, New York, will jointly market and sell an integrated product to online marketers to analyze Web ad campaigns. The product will combine ad data and analysis from DoubleClick with site-specific data analysis and visitor segmentation from Accrue. Accrue Insight builds on DoubleClick's reporting capabilities by outlining behavioral patterns for visitors who click on ads and navigate through the advertiser's site. Development teams from both companies are working together to deliver an integrated product offering yet this year.
Copyright October 1999, Crain Communications Inc.