Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Acer America, Riney split

Published on .

Acer America Corp. is parting with Hal Riney & Partners, San Francisco, in the wake of the PC marketer's decision to shift to product ads from brand ads and its first-quarter purchase of Texas Instruments' notebook PC line. Creative on the estimated $10 million account goes to San Francisco ad boutique Kahn/Weber/Harris; Riney will handle media until a media buying review later this year. In key staff changes, Steve Weeks is leaving as marketing communications manager to take a similar post with Hewlett-Packard Co.'s business PC division. Tom Henry is leaving as Acer's director of marketing communications, as expected. Riney, meanwhile, retains the estimated $7 million-to-$10 million corporate brand account of Taiwan-based parent Acer Group.

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: