Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ACNielsen acquires Bases Group

Published on .

Market researcher ACNielsen., Stamford, Conn., said it acquired privately held Bases Group, Covington, Ky., a simulated test marketing company for package goods marketers. Terms were not disclosed.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: