Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Action in energy bars

Published on .

Energy bar marketer Clif Bar, Berkeley, Calif., is launching Luna, a new line aimed specifically at women. The product's ingredients include calcium, folic acid and soy protein. A print campaign, created in-house, will break in July in women's-oriented fitness magazines. Separately, Balance Bar, Carpinteria, is introducing Total Balance, a canned nutritional drink, on the West Coast with a September rollout. Suissa Miller, Los An-geles, handles.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: