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Action in energy bars

Published on .

Energy bar marketer Clif Bar, Berkeley, Calif., is launching Luna, a new line aimed specifically at women. The product's ingredients include calcium, folic acid and soy protein. A print campaign, created in-house, will break in July in women's-oriented fitness magazines. Separately, Balance Bar, Carpinteria, is introducing Total Balance, a canned nutritional drink, on the West Coast with a September rollout. Suissa Miller, Los An-geles, handles.

Copyright March 1999, Crain Communications Inc.

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