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Activate Radio Network goes live

Published on .

Activate, RCS and Engage are launching the Activate Radio Network to help radio stations leverage their Webcasts with audience targeting and banner advertising. This service inserts Internet-only ads during over-the-air broadcast breaks using RCS' technology, Windows Media Player and Engage AdManager. The program switches from the live radio content stream to the inserted ad content and back again seamlessly.

Copyright September 2000, Crain Communications Inc.

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